WHEN IS A SIGN NO LONGER A SIGN?

A sign might be thought of as a form of narrative, but its far more likely to be a regarded or categorised as being a form of instruction. This image, taken on a recent visit to London, demonstrates the creative opportunity to transform one visual signifier into something decidedly different.

Through the use of wit and a wonderful sense of the lateral...in more ways than one, I would suggest that this street sign is now an Illustration and so suggests narrative. What the story is...is up to the viewer, but interpretation is now far more diverse and more imaginative.

I hope that you might enjoy the simplicity and inventiveness of this creative transformation.